The assignment: Create a campaign for Scotch-Brite Scrub Sponges which show the different usage occasions for Heavy Duty Scrub Sponges and Non-scratch Scrub Sponges.

The video and photography objective was to shoot stylized scenarios which highlight each sponge product. The creative concept is to show different types of messes and show the sponge as the hero—powering through the messes.

This project was a collaboration with myself as art director & designer, Chris Weiss (creative director), and Jonny Grubb (copy).

Photographer: Wes Glenna
Video: Ezra Thormosgaard
Agency: THREAD Connected Content

Amazon B+ Content for Non-scratch Scrub Sponges

Banner Ads

The assignment: Create a campaign for the moving season showcasing the portfolio of 3M products that consumers turn to during each step in the moving process—from prepping, to packing, cleaning, and decorating.

The photography objective was to create authentic and emotive interactions between family members, using 3M products while in the process of moving. We achieved a modern look with bright, natural daylight.

This project was a collaboration with myself as art director & designer, Nicole Ackmann (creative director), Kari Chapman (associate creative director), Jonny Grubb (copy), and Mary Esch (designer).

Photographer: Paul Owen

Agency: THREAD Connected Content

The Assignment: Photoshoots for Cargill Deli brands—Castle Wood Reserve and Charter Reserve. For the lifestyle photography, the objective was to capture authentic moments in the home, while enjoying deli lunch meats. The photos needed to be light, bright, natural, and modern. For the taste appeal photos, the objective was to feature recipes using deli meat for multiple different usage occasions including the unexpected—show how to use deli meat beyond sandwiches. Recipes spanned dayparts including breakfast, lunch, appetizers, and salads.

Art director: Myself
Lifestyle creative director: Chris Weiss
Lifestyle photographer: Ashley Sullivan
Taste appeal photographer: TKP Photography
Food stylist: Rachel Sherwood
Agency: THREAD Connected Content

These three partners brought their clout together for a Target specific holiday campaign.

The first challenge was to create two concept boards and have all three clients agree on the message and look.

This project was a collaboration with myself, Jonny Grubb (copy) and Meghan Gates (copy). Victoria Dibble laid out the banner ads with my direction.

Agency: Catapult

This concept focuses on the time spent with loved ones in the kitchen making holiday treats. (winning concept)

Concept two is about the social aspect of sharing holiday treats—enjoying with friends and family.

This year, we were able add seasonal flair and impact both the 18 oz Standard Oats and Instant Oatmeal.

Our team was thrown a bit of a curve ball when the account team planned to run an animated Facebook ad—but didn't include a photo shoot in the budget. The only thing left to do was bring in my strobes, camera, tripod, and do a photo shoot myself. I now add Photographer and Stylist to my job title (unofficially).

http://holidaybakingmemories.com/

The Clorox client wished to show Target shoppers secondary usage for small trash bags during the Halloween season to sell more product. Our team came up with the idea of making monster and glowing ghost decor. This project allowed me to use a handful of my skill sets: design, art direction, illustration, crafting, and photography.

The art direction for this project was a collaboration between myself and Courtney Peterson. I did the photography (which included stop motion and glow in the dark), storyboards for the videos, and design for the Pinterest layouts.

Agency: Epsilon Agency

DFA is a cooperative of over 13,000 dairy farmers and 46 plants nationwide making cheese, butter, ice cream, dairy ingredients, fluid milk and more under well-known, quality national and regional brands: Kemps, Borden’s Cheese, Cache Valley Cheese, Craigs Creamery, La Vaquita, Keller’s Butter, Breakstone’s Butter, and Plugrá Butter.

Agency: Epsilon Agency

Agency: Epsilon Agency

Client: Kemps (DFA)

Art Director & Illustator: myself

Copywriter: Apryl Cave

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Client: Kemps (DFA)

Art Director & Photographer: myself

Copy & Creative Director: Jonny Grubb

Agency: Epsilon Agency

Client: Kemps (DFA)

Art Director: myself

Agency: Epsilon Agency

Client: Kemps (DFA)

Art Director & photographer: myself

Copywriter: Apryl Cave

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Art Director & illustrator: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Client: La Vaquita (DFA)

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Client: Kemps (DFA)

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Client: Borden Cheese (DFA)

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Client: Borden Cheese (DFA)

Art Director: myself

Creative Director & Copywriter: Jonny Grubb

Agency: Epsilon Agency

Client: Craigs Cremery (DFA)

Art Director: myself

Creative Director & Copywriter: Jonny Grubb

Agency: Epsilon Agency

Client: Cache Valley Creamery (DFA)

Art Director: myself

Creative Director & Copywriter: Jonny Grubb

Agency: Epsilon Agency

Client: Plugrá (DFA)

Art Director: myself

Creative Director & Copywriter: Jonny Grubb

Agency: Epsilon Agency

Client: Plugrá (DFA)

Art Director: myself

Creative Director & Copywriter: Jonny Grubb

Agency: Epsilon Agency

Client: Plugrá (DFA)

Art Director: myself

Creative Director & Copywriter: Jonny Grubb

Agency: Epsilon Agency

Client: Keller’s Creamery (DFA)

Art Director: myself

Creative Director & Copywriter: Jonny Grubb

Agency: Catapult

Client: Quaker Oats

Art Director: myself

Copywriter: Meghan Gates

Creative Director: Adam Celing

We created a Target Exclusive package to communicate that shoppers can use oats for way more than breakfast and encourage use for holiday baking.

We did a custom photo shoot for the Cranberry Oatmeal and Holiday Oatmeal Brittle images. We added some fun details, like adding a scarf to Larry the Quaker man and swapping out the "Heart Healthy" lockup for heart-shaped mittens. We also replaced the regular burlap/linen for the knit sweater background.

The blogger campaign extended the message and provided new recipes for holiday baking. The bloggers helped get the word out to shoppers and encouraged purchase.

With this design, we used the iconic canister tube to our advantage, turning the package into a birch tree. Imagine a shelf as full as a forest of trees. I like to show this design concept in my portfolio because it was loved by the entire Catapult team as well as the client. However, the Target buyer's vote was worth more!

Here's another concept that was well liked. The tone-on-tone icon pattern hints at the season while the red color palette distinguishes Old Fashioned Oats from Quick 1-Minute Oats (shown next in cyan).

Agency: Catapult

Client: Quaker Oats

Project: Target Summit

Art Director: myself

Copywriting: Meghan Gates

Creative Director: Adam Celing

This project was months in the making! The Summit meeting is the biggest sales meeting of the year. Quaker presents their plan for the following year and Target decides which programs to support. Our team created the shopper marketing plan (including 360 programs to support the plan) created the presentation (including an intro video) and decked out the room.

The Quaker team liked the headline I wrote for the Chewy and Girl Scouts partnership so much that they trademarked it and used it for their national campaign.

Moisturize, cleanse, and keep skin healthy with Cetaphil.

Agency: Catapult

Art Director: myself

Creative Director: Paula Ludington

Skin is important. It protects us from the outside world. It’s what other see when they look at us. And it allows us to experience and feel closeness with others. Find your Beautiphil—inside and out.

Encourage shoppers to prepare for the season by purchasing things to protect their skin—gloves, lip balm, moisturizers, and scarves.

Follow this winter regimen from head to toe to keep your skin protected all season long.

A handout to remind guests to pay special attention to their skin starting in the fall.

Communicates both savings and free book offer for Cetaphil Baby products.

Communicates savings for Cetaphil Baby products.

Agency: Catapult

Client: Quaker Oats

Creative Team: Adam Celing, Darren Tibbits, Meghan Gates, Anton Fiant, and myself

Illustration: Haugaard

Sweepstakes and Development: Prize Logic

Our team was challenged to come up with a shopper marketing program for Cap'n Crunch at Dollar General, which would increase store traffic, add to basket size, engage shoppers, and increase sales.

Our online interaction was designed to keep people coming back to the site every day and play for a chance to instantly win $10 Dollar General gift cards. The users sailed their ship from island to island and their progress was shown on a map. A sweepstakes layer encouraged store visits to check-in via geo-location for a chance to win a $100 Dollar General gift card. Each time a user interacted with the game, they were presented with a Cap'n Crunch coupon.

$40,000 in Dollar General gift cards were awarded as prizes.

Compared with similar programs, the numbers for Cap'n Crunch Quest are incredible. Not only were we able to engage users to continue to interact with the brand, there was a sizable increase in sales versus YAG.

An age-gate was used in order to ensure only people age 18 and up played the game.

The map showed the user's progress, served as a reminder of how much time was left to participate in the promotion, and encouraged them to play daily.

From the map, the user could decide whether to play now (from anywhere for a chance to instantly win a $10 Dollar General gift card) or check-in via geo-location (at their local Dollar General for an entry into the sweepstakes to win a $100 Dollar General gift card).

Users found out instantly whether they won a $10 gift card. A coupon was offered to users with every interaction.

Click on an island and get a fun message from the Cap'n. Even a click on the octopus and shark resulted in a fun message.

Each store had an end cap display and shelf sign that communicated the digital coupons (through the Dollar General app) and directed shoppers to the online experience.

Several tactics drove traffic to www.capncrunchquest.com, including banner ads, emails, and a blogger campaign.

Fun messaging accompanied gift cards.

While we wanted to minimize the amount of mail that hit inboxes, a few thoughtful emails reminded people to use their Cap'n Crunch coupon and alerted winners. 

I absolutely love the opportunity to start from scratch and create a brand from the ground up— logo, colors, patterns, photography style, and voice!

The client chose option 4 to move forward.

Agency: Epsilon Agency

Client: Mars Food

Art Director: myself

Creative Director: Jonny Grubb

Agency: Epsilon Agency

Client: Mars Food

Art Director: myself

Creative Director: Jonny Grubb

Agency: Brandow Creative

Client: GoCodes

Agency: Brandow Creative

Client: National Window Associates

I enjoy planning for photoshoots and spending time in the studio. I have a background in photography, which allows me to be comfortable in the art director, stylist and photographer roles. I like putting together pre-production decks, giving the client a few different ways to approach a shot (props, lighting, camera angles, etc).

Agency: Catapult

Client: Quaker Oats

Photographer: Stafford Photography

Art Director: myself

Agency: Catapult

Client: Quaker Oats

Photographer: Stafford Photography

Art Director: myself

Agency: Catapult

Client: Quaker Oats

Photographer: Stafford Photography

Art Director: myself

Agency: Catapult

Client: Near East

Photographer: Stafford Photography

Art Director: myself

Package photography for advertisements during the Holiday season to showcase the product as a baking ingredient.

Agency: Epsilon Agency

Client: Hormel Foods

Photographer: myself

Creative director: Meghan Gates

Art director: Seth White

Agency: Epsilon Agency

Client: Zespri Sun Gold Kiwi

Photographer: myself

Creative director: Lainey Chinquist

Food stylist: Laura Miller

Agency: Epsilon Agency

Client: Zespri Sun Gold Kiwi

Photographer: myself

Creative director: Lainey Chinquist

Food stylist: Laura Miller

Created for a holiday season ad, cookies decorated by a child to tug at a mother’s heartstrings.

Agency: Epsilon Agency

Client: Hormel Foods

Photographer: myself

Creative director: Meghan Gates

Art director: Seth White

Show that Glad trash bags can be used to wrap hard-to-wrap holiday gifts.

Agency: Epsilon Agency

Client: Clorox

Photographer: myself

Art directors: Courtney Peterson & Laura Rogers

Agency: Epsilon Agency

Client: Kraft Heinz

Photographer: myself

Creative director: Paul Schmidt

Agency: Epsilon Agency

Client: Kraft Heinz

Photographer: myself

Creative director: Paul Schmidt

Agency: Epsilon Agency

Client: Kraft Heinz

Photographer: myself

Creative director: Paul Schmidt

Agency: Epsilon Agency

Client: Kraft Heinz

Photographer: myself

Creative director: Paul Schmidt

Agency: Epsilon Agency

Client: Kraft Heinz

Photographer: myself

Creative director: Paul Schmidt

Agency: Epsilon Agency

Client: Kraft Heinz

Photographer: myself

Creative director: Paul Schmidt

Agency: Catapult

Client: Georgia Pacific

Photographer/Art director: myself

Copywriter: Carrie Schneider

Art Director: Brian Hayes

Agency: Epsilon Agency

Client: Georgia Pacific

Photographer: myself

Creative director: Carrie Schneider

Art director: Brian Hayes

Agency: Catapult

Client: Quaker Oats

Photographer: myself

Shown on Tear Pad (designed by Jackie Tucker)

Agency: Epsilon Agency

Client: Georgia Pacific

Photographer: myself

Creative director: Carrie Schneider

Art director: Brian Hayes

Agency: Epsilon Agency

Client: Georgia Pacific

Photographer: myself

Creative director: Carrie Schneider

Art director: Brian Hayes

Agency: Epsilon Agency

Client: Georgia Pacific

Photographer: myself

Creative director: Carrie Schneider

Art Director: Brian Hayes

Agency: Epsilon Agency

Client: Dairy Farmers of America

Photographer: myself

Agency: Epsilon Agency

Client: Dairy Farmers of America

Photographer: myself

Agency: Epsilon Agency

Client: Dairy Farmers of America

Photographer: myself

Agency: Epsilon Agency

Client: Georgia Pacific

Photographer: myself

Creative Director: Lainey Chinquist

Troll’s movie drink recipe.

“Inspired by Poppy’s upbeat personality and your Favorite Sparkling Ice flavor, this delicious punch is sure to put some pep in your step!”

I crafted the world out of felt to look like the movie.

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Troll’s movie drink recipe.

“These delicious Trolls-inspired smoothie pops feature the fruit flavor of Sparkling Ice with a sparkling Guy Diamond twist on a smoothie.”

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Troll’s movie drink recipe.

“Branch is the over-cautious, paranoid survivalist in the Troll village. This potion is just what any inner-Branch character needs to boost their confidence and encourage positivity!”

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Agency: Epsilon Agency

Client: Sparkling Ice

Photographer: myself

Creative director: Paula Ludington

Agency: Catapult

Client: Quaker Oats

Photographer: Stafford Photography

Art Director: myself

Agency: Catapult

Client: Galderma

Photographer: myself

Creative Director: Paula Ludington

Agency: Catapult

Client: Galderma

Photographer: myself

Creative Director: Paula Ludington

Agency: Epsilon Agency

Client: Clorox Glad

Photographer: myself

Art director: Laura Rodgers

Agency: Epsilon Agency

Client: Clorox Glad

Photographer: myself

Art director: Laura Rodgers

Agency: Epsilon Agency

Client: Clorox Glad

Photographer: myself

Art director: Laura Rodgers

Agency: Epsilon Agency

Client: Georgia Pacific

Photographer: myself

Creative director: Carrie Schneider

Art Director: Brian Hayes

Agency: Epsilon Agency

Client: Georgia Pacific

Photographer: myself

Creative director: Carrie Schneider

Art Director: Brian Hayes

Agency: Catapult

Client: Quaker Oats

Photographer: myself

Drawing makes me a better designer. It helps reinforce spacial relationships in my brain. It gives me a chance to practice seeing and the more things I see and experience, the more fluent I become in using visual language. Drawing gives me a chance to pause, observe, take in the beauty in the world, and then reflect that beauty back to the world.

Series of posters based on Minnesota favorites.

An imaginary book about the fabulous Carrie Brownstein.

Made for the imaginary book about Carrie Brownstein.

Coloring sheets made for a baby shower.

I made this coloring sheet when my daughter was 3, as a Father’s Day gift for my husband. Violette and I both colored many of these!

I love theme parties, so my daughter ends up having way over-the-top birthday parties.

By using brads for the joints, I created articulated paper dolls for the kids to color at the birthday party.

Client: Minds Matter Twin Cities

Project: Spring Fundraiser

My arm was easily twisted (by my sister, who was on the board) to volunteer my time to create materials for the Minds Matter Twin Cities Spring Fundraiser. Minds Matter is a non-profit that is committed to making college education a reality for accomplished high school students from low-income families.

The theme is academic with raised hands and a pennant. The raised hands are not only a nod to the students, but also to the people raising their hands to help students via tutoring or financial contribution.

I created a number of pieces including: invitation, poster, email, letterhead, and Facebook posts.

One day I drew the contents of my purse as practice. The crumpled receipt was most challenging.

When Violette was two, shoes were her favorite thing (and who can blame her?!).

At the party, we played “Pin the Laces on the Shoes” and a guessing game. Each party attendee wore a shoe illustration on their back and had to guess which shoe they were. And, of course, there were shoe coloring books for the kids.

I designed and printed this poster for a fundraiser, Bark for Art.

“Violette, what’s your favorite color?” I asked her a few months before her fourth birthday.

“My favorite color is purple. No, wait. It’s all the colors of the rainbow….no….all the colors of the world,” replied Violette.

I created her birthday party theme based on the quotation. Similar to my daughter, I also like all the colors of the world.

Her teacher asked for us to make a book or poster describing what is special about our kindergartner.

Designed for Violette’s preschool family fun night.