The first time I saw the Trident Layers TV ad, I commented on how stupid/silly it was. The second time I saw it I decided it was genius.
For the first time, in a long time, a TV ad compelled me to purchase a product (most of the time, I think ads subconsciously affect me). So I made a conscious decision to by the Trident Layers next time I went to the store.
In the Target check out aisle, I remembered to buy some. My check-out aisle was out of the gum. I had to check five more registers before I found a pack of gum! The ad is definitely working!
I opened the gum right after the checker scanned it. My first impressions of the gum were good. After unwrapping the cellophane outer wrapper, the scent of strawberry wafted through the air. I was impressed by the packaging, which features embossing and roll out effect with pouches for the sticks of foil wrapped gum.
And now for the taste test. For the first thirty seconds of chewing, the flavor of strawberry is powerful and almost overwhelming! The flavor dulls down to a fresh, yet fruity flavor which lasts much longer than I’m even willing to chew the gum.
Trident gets an “A” for advertising, an “A” for packaging and an “A” for product. Well done.
Target recently sent out the direct mailer (pictured below) to consumers, focused solely on their new generic brand, Up and Up. I knew it was only about Up and Up when I saw the arrow logo repeated on the piece at nauseam. I guess the marketers at Target really wanted to burn that logo into my brain.
I like Target’s Market Pantry and Archer Farms lines, but my feelings are haven’t changed about Up and Up—I would rather pay full price for name brands just so I don’t have to look at that awful packaging.
