Trident Layers. Great ad. Great gum.
The first time I saw the Trident Layers TV ad, I commented on how stupid/silly it was. The second time I saw it I decided it was genius.
For the first time, in a long time, a TV ad compelled me to purchase a product (most of the time, I think ads subconsciously affect me). So I made a conscious decision to by the Trident Layers next time I went to the store.
In the Target check out aisle, I remembered to buy some. My check-out aisle was out of the gum. I had to check five more registers before I found a pack of gum! The ad is definitely working!
I opened the gum right after the checker scanned it. My first impressions of the gum were good. After unwrapping the cellophane outer wrapper, the scent of strawberry wafted through the air. I was impressed by the packaging, which features embossing and roll out effect with pouches for the sticks of foil wrapped gum.
And now for the taste test. For the first thirty seconds of chewing, the flavor of strawberry is powerful and almost overwhelming! The flavor dulls down to a fresh, yet fruity flavor which lasts much longer than I’m even willing to chew the gum.
Trident gets an “A” for advertising, an “A” for packaging and an “A” for product. Well done.
November 17th, 2009 at 12:29 pm
Your right! This gum rocks!
November 25th, 2009 at 10:16 am
Trident gum is racist. Once again, the African American has to work his blue collar job, while the white man and his nuclear family get to enjoy sweet Trident Layers. It may be delicious to you, but Trident Layers leaves a bad taste in my mouth!
December 3rd, 2009 at 10:01 am
Why was the ad genius? I do like the gum though….
December 3rd, 2009 at 8:20 pm
The ad is genius because it worked. I’m not a gum chewer and I bought the gum. The ad is catchy and attention grabbing.