So you may have noticed that I have not written about the last two lectures of the Insights Lecture Series.

Reason: I got writers block after Irma Boom spoke.

Let me explain why. Irma is clearly a great book designer. But she is not a public speaker. Simply, she didn’t take the time to prepare for her lecture. She began by reading through a written biography—at lightening speed (it was the only quick part of the lecture). Then she sat down at a table with a stack of her books. She flipped through the books and spoke about whatever came to mind. She had no notes or clear direction as to where she would take the lecture. The lecture started at 7:00. At 9:00 she wasn’t done speaking. And I hadn’t the chance to eat dinner ahead of time. I’m not the type of person who usually does this, but I got up and left the lecture. What can I say, my blood-sugar level demanded that I leave!

I got writers block because I didn’t know what to say about the lecture. But here it goes, nice or not, this is my only take-away: if I’m ever presented with a public speaking opportunity, I am going to prepare, prepare, then prepare some more. And I’m not going over my allotted time limit.

Now that I have that off my chest, I can tell you about Stefan Bucher of 344 Design. Now he was an amazing speaker. Fun to listen to and truly inspiring. You just have to log on to the Walker Channel and watch Stefan’s lecture. And if you saw it in person, why not watch it again? Click here to jump to the video.

Make sure you check out Stefan’s blog the daily monster and his company 344 Design.